Category Archives: Uncategorized

HELP the Animals Inc. and My Journey

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A kitten who was busy pestering its mother at HELP the Animals Inc. It fell asleep soon after, as kittens do. Cute!

On Saturday November first, I went to interview Susan Beeson president of HELP the Animals for my English W231 class. HELP the Animals Inc. is a “501(c)(3) non-profit, no-kill animal shelter dedicated to providing a safe haven for, homeless pets until they can be placed in responsible, loving homes.” This shelter has been open for nearly twenty-five years now, housing hundreds of cats and dogs that need their help and love. This shelter has faced hardships in the past with keeping their doors open to the public since they thrive only on the amount of donations and help they get from grants. HELP is determined to stay a no-kill shelter, and to always stay open for animals, wanting to give every animal that comes through their doors a fighting chance of survival and a loving home with a family to be with.

HELP the Animals needed some small supplies they had been lacking at their shelter, so I decided I would write a letter to the Tractor Supply Company here in town to ask for those items. Beeson was specific to say that they did not wish to exceed too much money when asking for supplies from Tractor Supply Company, which is why the items were few and simple.

Beeson, president of HELP the Animals Inc. asked for several small items, such as:

  • Medium dog beds
  • Nail clippers
  • Cat litter
  • A variety of different sized brushes for their animals

Overall, the price would be reasonable, so I asked Tractor Supply Company if they would consider assisting HELP in their needs since HELP is a non-profit organization. If the letter I wrote to Tractor Supply Company succeeds, not only will this benefit HELP and its animals, but it will also give Tractor Supply Company a good reputation for helping its local community, therefore possibly receiving more customers in the process.

Volunteering at HELP the Animals!

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This little guy is the one I walked and paid attention to. He loved running and attention, I’m sure he will be adopted in no-time.

While at HELP the Animals, I wanted to volunteer while I was there, and did just that for two and a half hours. I have volunteered at help before over the years, but it had been a little while since I had been there. I honestly had a great time volunteering, but since I was only a volunteer who was a beginner, I could only do simple things like clean cages, walk the dogs there, clean up messes, and pay attention to animals who were wanting to be loved-on (or just whining for attention).

During my time volunteering there I paid close attention to a little rat-terrier who loved to run as fast as he could through the yard, was very loving, and wanted to be in my lap whenever he could get the chance to be. I stayed outside with him for about thirty minutes because he was reluctant to go back in and was constantly wanting attention, so I gave him as much as I could as I was playing fetch with him and petting him. When I go to shelters, I always have a hard time leaving, because I just want to take all of them home and give them a nice loving family even though I know that it’s impossible for me to do that. I have always had a soft spot for animals and always will!

In Conclusion…

My time spent at HELP the Animals was a good one, and I really hope the letter I wrote to Tractor Supply Company gets them the materials that they needed. I always want to help animals, and HELP the Animals is there to do just that, I look up to them for being so supportive and giving the animals the love and care they truly need while also giving them a chance at survival. My time I spent there volunteering, and writing out the letter, was very well spent and I hope that everything goes well!

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Logos Logos Logos

Growth logo by Ibrahim AlQaidi is licensed under CC BY 2.0
Growth logo by Ibrahim AlQaidi is licensed under CC BY 2.0

Our society today is all about logos, whatever we have is branded (like the Nike symbol), in fact we are so branded by materials we ourselves become a brand. This thought process is what leads to brands being made and created in a business/persons personal image and this is what ends up making them so great!

Logos are what make certain clothing or materials stand out to the public, even if the logo is simple and small, every business wants a logo to be recognized so quickly just like the Nike symbol. But, how do companies create these logos and what makes them effective?

Every effective logo has certain traits to it and it has to stand out to the public eye. A customer will spend approximately three seconds when looking at a brand or logo, and a company has 3 seconds to catch the customers eye which is why logo designs are so important. Logo Design: 60 pro tips describes the five principles that are essential in logo design…

“A logo must be simple.

A logo must be memorable.

A logo must be enduring.

A logo must be versatile.

A logo must be appropriate.”

All of these needs ring true for every logo for a business. These five steps in creating a logo must be on the designers mind the entire time, making sure that their logo will be able to be used appropriately for their business or someone else’s. What Makes a Good Logo? is also a fantastic site to examine when deciding how a logo should be perceived and designed.

Logos describe more than just the overall aspect of the brand, in fact it can encompass many things such as: when people see the brand they think of the customer service they received from the store, or when people see the brand they think of the stores cleanliness All of these aspects show how important brands and logos really are in the eyes of society and the way people view certain businesses. A catchy logo is always important, it allows a business to be memorable, and allows the customers to purchase their merchandise comfortably.

Believe it or not, YOU might need a logo one day, and you could possibly have to design one for yourself. But, why would you ever need to design your own logo you might ask? If you want a small business that you are starting, wouldn’t you want your business to stand out from the others, wouldn’t you want it to pop out from the others around you? This is where you need to consider yourself a brand. When you consider yourself a brand, especially when needing to design your own logo, this allows you to see how exactly your logo would describe you as a person and your company. After-all, who knows you better that you to create your very own logo?

So remember, whenever you need to stand out from the crowd, especially when considering your own business, remember that logos and brands can be what makes your products sell and stand out from the rest.

Helping to Design Our Lives

The Interview:

Advertising, graphic design… two things I have always wanted to be apart of, since I love visual arts. Because of this, I decided I would interview my graphic design teacher, Sarah George, to help me understand a little more what work will be like in graphic design as a major and what it is like to live an average day in the life of a graphic designer. I recently began my graphic design classes this semester, in my sophomore year, hoping to further my understanding of graphic design. Sarah is my first graphic design teacher and she has been 100% helpful to me and my recent understanding of graphic design and any of my accomplishments.

This interview was aimed to ask questions that would not only help me in my future endeavors as a graphic designer, but also to help people understand what graphic design entails, which is typically much more than what people usually thing graphic design is simply based off of.

I interviewed Sarah on 10/1/14 at 3:02 p.m. at Indiana University.

The Questions:

1. What do you think the outcomes for graphic design majors are becoming as technology advances…Job openings?

A. Uhm, what we focus on in Richmond is training people in web design with a concentration in web design and user experience. There’s also a large field for marketing so that would be more in like 2D graphics. There’s also a field in construction documents, which is what my background is in and doing building information modeling, and constructions graphics for designing and building.

 2. Do you believe that graphic design will become a more popular career in the near future because of all of the technological advancement?

A. Yes, if you look around and see everybody is on their phones. Everywhere you turn you have… gosh, web design. Yeah, absolutely.

 3. Do you believe that if graphic design becomes more of a demand, will there be a possible likeliness that it will be harder to receive a job in this field of work?

A. Uhm, well, uh… re-say that… Oh, because it becomes competitive? No, I don’t think so, there are so many small companies even now that don’t have websites, they don’t have marketing strategies. There are so many companies across the nation that need a boost and need help. And there so many advancements within large organizations, like Apple. I don’t think so. Because I think as many people that are being trained there are that many companies hiring, more and more and more.

4. Would you encourage others to pursue graphic design to be their major if they are considering it?

A. Yes, and I think it’s a wonderful way to be creative, problem solve, and have a technical background. You can make good money at it, but you can also be creative.

5. What do you think graphic design majors have in store within the next 10 years or, what do you think their job description will entail?

A. Oh, that’s a tough one… It’s hard to say because we’ve come a long way in ten years. I don’t know what the next ten years will bring.

Interviewer: Very open ended question

A. Yeah it is. It’s going to be there, I do know that.

Interviewer: It’s just going to be advanced?

A. I don’t even know if, when I started twenty years ago in graphic design, those programs are obsolete now, and I learn new programs every year to stay up-to-par with what is out there so I have to stay up-to-par to teach students how to get a job. So I don’t know how to answer that.

6. In your experience with graphic design, do you believe it was a good career choice? Money, being happy with your job, etc…

A. Absolutely. I started out as an undergrad for fine arts, and quickly realized that I didn’t know what I wanted to do with it. So, picking up the graphics skills helped me land a good job. And, I made really good money as a graduate, but I wanted to further my education. So, going into architecture helped me move in that direction. I don’t know if that was a good answer.

7. With someone who is taking graphic design as a major, what would you suggest their minor be to help them with their future career?

A. Hmm, that’s a good one, business. I think anyone with a business background has a golden key to do a lot of things. It structures them in a general sense. Uhm, possibly fine arts, just to give an edge on the creativity. If you’re really into the technology side of things, a CNIT major would be great if you want to go into programming like video game design or animation, advanced animation. Those would be my top three choices.

Interviewer: Out of those three choices which one would you recommend the highest to take?

A. Depends on where you’re getting your degree from, if the CGT program, computer graphics program, has a lot of CNIT options that you could take in electives, I’d almost go a minor in business.

Interviewer: That’s interesting, I wouldn’t have thought of business for graphic design, I would have thought maybe fine arts, or something like that.

A. I think you learn to be creative and you learn all the technology you need to be successful as a computer graphic designer. I think a lot of people end up going into freelance, and then they don’t have a knack for how to run a smart business.

8. Is it beneficial to move to a bigger city when applying graphic design to job opportunities?

A. Uhm, possibly, I would think. Graphic design is so… there are so many things within it, I don’t think people even know what it means.

Interviewer: Yeah, because there are so many opportunities.

A. There are, if you’re into building, information modeling like I was, in a bigger city there are more opportunities. If you’re into 2D graphic design and marketing, there are a lot of opportunities in small towns.

Interviewer: Like advertising?

A. Yeah.

9. In the world of graphic design, what overall is your favorite aspect of what it has to offer? The people you work with, the job itself, designing projects, etc…

A. I love the camaraderie of design, being in a design-firm, working with clients, and getting a creative outlet. And I love the problem solving and coming up with a solution to what they need in a creative visual way.

10. What would be your most used tool when designing things for customers – are there specific ways you come up with your ideas?

A. Typically the way I work with clients is I sketch out three basic ideas based on the program that they give me. So if I do freelance work its typically in architecture, which is very parallel to graphic design, which is another creative outlet. I get three ideas based on what they want and then I meet with them and come up with one solution based on those three ideas. And then I use an application, I put that final idea in the computer.

11. Lastly, would there be any tips when studying graphic design that you could give anyone who is wishing study it in college and possibly pursue it as a career?

A. You get what you give. It’s something that you can learn, and then do nothing during lab time, or do just enough to get a C or a B. But if you really put your heart into it and put the time in, and you have to research and feel comfortable problem solving and trouble shooting on your own… I would say commitment to time, practice, and problem solving.

Interviewer: So overall hard work and just focusing on your projects.

A. Yeah, yep.

Interviewer: Thank you

A. You’re welcome

Typography and Today

An example of Typography.
Germ.. by typography.. is licensed under CC by 2.0

Typography, you may have seen this word before, especially if you’ve ready my previous posts. Yet, people may not know what typography is all about and why it is important in our culture today!

If you are unfamiliar with typography, a brief definition of it is…

1. The art or process of printing with type.

2. The work of setting and arranging types and of printing from them.

3. The general character or appearance of printed matter.

First, before we start out with our culture and typography today,  lets learn a little bit of history.
Where exactly does the alphabet come from and how was it made? Yes, this history is very important in the world of typography, in fact if the first alphabets had never been made, neither would have typography! From ancient history, people wanted to convey what they had to say not only by word of mouth, but they also wanted to preserve it – which is where writing originated from, that and human creativity.
  • To get a general summery over this topic to have a better understanding of where the alphabet originated from you can look up The Origins of ABC in the permalink provided since the summary of this history alone could fill a few pages! This is a very informative site which will allow you to appreciate the long history, wrapped up into a brief summary, of how we achieved the alphabet we have today.
  • It is very important to understand and grasp at the idea of where the alphabet came from to get the idea why typography has become so important in our society.
But, what exactly is so important about typography and how does it affect me?
Typography effects people more than they know, the simple way letters are arranged or placed on a sheet of paper or billboard can make a huge impact on how we view those objects or say… even when buying a product! Typography is all around us, in our commercials, in our newspapers, and essentially all advertisements we see.
  • In graphic design, for example, typography can play a major roll in how graphic designers get to design their products or logos for a customer. When you see a logo, it usually has some form of the text forming into a shape or an object, this is an example of typography.
    • Next time you look at a logo, see if there is typography involved: do the letters form a shape, are the letters curved and written in a way that is different from fonts such as Times New Roman or other casual ones, does the logos words mash together to make it seem like another object?

As technology advances and creativity explodes in our culture today so does the entire realm of typography. There are endless fonts now that people can choose to create their works with simply because people are wanting to discover what our eyes are attracted to and how to arrange these letters in a way it could possibly affect whether we would wish to buy a product or not.

  • If anyone is in need of a font… say for a festive look of the upcoming Fall season, Dafont.com is an excellent place to go, just make sure you give the owner proper credit for their hard work. Dafont is also an excellent place to see what all typography can produce – simply by using letters!

In general, typography surrounds our daily lives, can be a “make-or-break” scenario when buying products – this usually occurs within our subconscious, and for generations people have been designing different ways to write and how to convey simple words in an artistic fashion. As technology grows, so does the creativity for all of the fonts and how typography can be conveyed in our society. Typography really is an amazing way to express creativity through text in sometimes subtle and also BIG ways!

  • Maybe the next time you have to design something, like a small advertisement, you might want to consider the use of typography and all of the ways it could make your advertisement unique.

The Outlook of Graphic Design

This picture is merely an example of what graphic design can do.
French Graphic Design by Maryellen McFadden is licensed under CC BY 2.0

First things first, what exactly is Graphic design?  Graphic design is a mixture of jobs and experiences through the usage of displaying images, text, or even logos. Graphic design tends to be for:

  • Advertising
  • Specialized design services
  • Newspapers, books, etc…
  • And other miscellaneous jobs

What exactly is the job outlook for graphic design majors?

Graphic design majors, especially the people who live in a state where their major is not as common as other states, usually will have to go to a larger city to be able to find a job for one of the more common aspects of graphic design: such as advertising or specialized design services (which could be designing logos for a company or even making menus for a restaurant).

  • I, for example, will hopefully be moving to Indianapolis to be able to receive a job in graphic design that will offer a decent amount of money.

According to the Bureau of Labor Statistics for graphic design, there has been an employment rise of 0.9% and the mean annual wage is $49,610. This is a considerable amount of money considering the main job graphic designers usually have is to create logos for businesses using the art of design and by using typography in their works. What is typography you might ask?

Topography:

  • The work of producing printed pages from written material
  • The style, arrangement, or appearance of printed letters on a page

In our society, graphic design and the use of typography have become increasingly important and more jobs are slowly appearing. Think about it: advertising surrounds our lives every single day, and the use of advertising is generally really important for products. We usually don’t give it a second thought, but people are out there and working on all of these designs and advertisements that we see which influence us into buying them.

Graphic design is becoming an increasingly competitive field as more people want to major in it and be able to work for big company’s. Graphic design rely’s on the use of technology, so as technology is becoming more advanced and more prominent, so has graphic design.

So, if anyone is considering going into the graphic design field or wishing to major in it, remember that you could possibly have to move to a larger city or area if you want a decent paying job in this particular field. But remember,  graphic design is becoming increasingly important as technology grows, and more jobs are becoming available!

Best of luck to anyone hoping to go into graphic design from hopefully a future major!

Agger

Michael Agger really knows something about how to get people to pay attention. He doesn’t just know any people though, he knows how to get the Internets attention. As society changes, so does the way the same society searches for information, and especially when it comes to the internet. We are informavore’s; this is Agger’s way of telling us we have lazy eyes and only search for the specific information we are craving. And Agger is not wrong! We read differently on the internet and we tend to only glace through for:

  • Specific Information
  • Key Points
  • Short and Sweet Sentences
  • Eye Catching Words
  • And by all means, staying away from long paragraphs

So, how should someone whose say…running a blog tend to display information to catch the readers eye?

  • A Bulleted List is always nice
  • Key Information
  • Short Sentences
  • Bolding to catch the readers eye

These are a few of the items someone on a blog might want to include for readers to notice and to catch their eye. Someone who is running a blog should remember to always consider the reader and how they will scan their writing. Starting out a blog post should carefully ease the reader into information, list key points, explain what certain aspects mean that the reader could possibly not know, and to always try and catch the readers eye with key points because internet readers have lazy eyes.